When the Nerds Go Marching in : How Digital Technology Moved from the Margins to the Mainstream of Political Campaigns
Rachel K. Gibson
When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internetin election campaigns over a twenty year period. Based on her findings, Gibson speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Kateqoriyalar:
İl:
2020
Nəşriyyat:
Oxford University Press, USA
Dil:
english
Səhifələr:
312
ISBN 10:
019094904X
ISBN 13:
9780190949044
Seriyalar:
Oxford Studies in Digital Politics
Fayl:
PDF, 21.10 MB
IPFS:
,
english, 2020