Marketing Straight to the Heart

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Marketing Straight to the Heart

Marketing Straight to the Heart

Name: Marketing Straight to the Heart
ISBN: 9780814403556

Barry Feig

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All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.) Chock full of real-world stories, the book shows how to: ** use proven "hot buttons" that work for most products ** develop a product so you know (in advance) that it has a market ** revive a stagnating brand by "rekindling fires"

Kateqoriyalar:

Business & Economics - Sales & Marketing

İl:

1997

Nəşriyyat:

AMACOM

Dil:

english

Səhifələr:

224

ISBN 10:

0814403557